The Opportunity

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Streaming is a battlefield, and Google TV was getting lost in the noise. Was it a device? An app? Another subscription to keep track of? People didn’t get it, and that was a problem. Google needed a way to break through the confusion and show up with purpose.

The Insight

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Too Much TV, Not Enough Direction

We’re drowning in content. Endless choices. Infinite scrolling. And yet, somehow, nothing to watch. Google TV Watchlist changes the game—it cuts through the chaos, organizes what actually matters, and helps viewers get straight to the good stuff. No more decision fatigue. Just sit back and press play.