The Opportunity

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As the world reopened in 2022, travel wasn’t just back—it was personal. People craved real vacations, not just getaways. Princess Cruises tapped HangarFour Creative to make that vision tangible, launching a bold influencer campaign that showcased what it really means to relax: no stress, no hidden fees, just pure, all-inclusive indulgence. Through diverse creators and social-first storytelling, we set out to redefine the cruise experience for a new generation.

The Execution

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Influence, but make it Authentic

To break through, we built a strategy grounded in cultural relevance and real engagement. Our team curated a mix of influencers across Instagram, TikTok, and YouTube—prioritizing diversity, engagement, and storytelling over just follower count. Content pillars focused on key audiences: mother-daughter getaways, luxe spring breaks, and milestone celebrations at sea. We didn’t just follow travel trends—we created moments that felt personal, aspirational, and entirely effortless. The biggest challenge? Navigating the unpredictability of COVID-19. When last-minute positive tests disrupted group trips, Princess Cruises and HangarFour moved fast—rebooking, rescheduling, and developing a future-proof COVID protocol that kept the campaign on track. The result? A campaign that didn’t just sell a vacation—it proved that Princess Cruises delivers peace of mind, no matter what.