The Opportunity

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Indeed is all about creating better work for everyone, but many in the LGBTQIA+ community still struggle to bring their full selves to the workplace. For Pride 2022, HangarFour Creative teamed up with Indeed to change that. ‘Take Pride Live!’—a first-of-its-kind talk show hosted by Terrell Grice—streamed live from the iconic Rainbow Room, featuring performances from Victoria Monét, VINCINT, MIKA, and Amy Schneider. The goal? Celebrate identity, amplify voices, and show what it truly means to Take Pride in work that takes pride in you.

The Execution

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A Movement, Not Just a Moment

With just three weeks to pull it off, HangarFour went all in. Partnering with Indeed, we launched their first-ever live YouTube event, built around the message: Find work that takes pride in you. A dual-pronged promo strategy fueled the buzz—leveraging star power while crafting exclusive content for Indeed and talent to share across platforms. Every soundbite, clip, and post drove audiences to the livestream, turning Pride into an experience, not just a campaign.